History
Fifty years ago, if you didn't donate to the Community Chest,
a neighbor would come knocking at your door. For 10 days during
October citizens fanned out across town in search of funds to
service those in need. It took such a spirited sense of community
to create the Concord Community Chest in 1947.
Winthrop
Lee, one of the four founding members, recalls it was Morgan
Smith who had the idea to break away from the regional Red Feather
Campaign, the predecessor to the United Way. Red Feather balked
at Concord's forming its own group, but the local leaders could
not be dissuaded. Past Board president Mary Johnson, whose husband
was a founder, said accountability was a key reason for the change.
'When you gave locally you knew where your money was going,'
she says. In the end, Red Feather became one of the seven agencies
funded by the Concord Community Chest that first year. Lee says
Emerson Hospital was the primary beneficiary, receiving 88 percent
of the funds.
Once
Concord was on its own, the fund- raising campaign generated
a groundswell of grassroots enthusiasm. With military-like precision
canvassers were organized into neighborhood teams. Boy Scouts
tacked up posters featuring the now familiar Community Chest
Minute Man on utility poles all around town.
The logo, like the organization, has withstood the test of time.
It was researched, designed and painted by Mary Ogden Abbott,
a Concord artist, who lived in the Daniel Chester French house
on Sudbury Road. Originally, founders considered using a photograph
of French's Minute Man statue. Abbott's design was intended to
be historically accurate with the farmer's gun at the ready and
his weight thrown into the plow. His labor for the benefit of
the community was meant to typify the spirit of the Community
Chest that everyone is working for the benefit of all.
The
early campaigns were buoyed by the local newspapers. In 1948
The Concord Journal banner was turned into the group of people
pulling the plowing Minute Man toward the fund-raising goal.
A column, 'Chest Chatter' announced events and happenings and
each agency published its own description of it services in the
K.Y.C.C. - Know Your Community Chest.
Over the years needs have changes and agencies have come and
gone. Carlisle joined with the Concord Community Chest in 1968,
just about the same time that the regional high school was graduating
its first class.
The design of the campaign brochures themselves has gone from
the sedate 1950s, through the flashy '70s (a bright green flyer
with a line drawing doubled as a kitchen wall decoration), to
the more graphically sophisticated '90s. Through it all the Community
Chest has maintained it s primary mission as neighbors helping
neighbors.
In recent years the Chest has become a catalyst for community
problem-solving. One example is the promotion of teen activities
and parent education following a community-wide assessment that
identified unmet needs in these areas.
Mary Johnson, reflecting on five decades of service says, "At
the beginning the Chest was real homespun. It's come
a long way, but there remains a vital community connection. It's
proactive, dynamic, it is right out there all the time."
This history of the Community Chest,
written by Richard Fahlander, first appeared in a somewhat
different form in The Concord Journal.